Unearth Keyword Gold Mastering the Art of Keyword Research Best Guide 2023
Unearth Keyword Gold Mastering the Art of Keyword Research Best Guide 2023 – Keyword research is a fundamental aspect of SEO, and the ability to find multiple keyword goldmines among the vast possibilities available sets crafty webmasters apart. One approach gaining popularity is known as the “long tail,” targeting three-word phrases to reduce competition. However, there’s a crucial but often overlooked aspect of this approach: understanding the customer’s purchase cycle and tailoring keywords to meet their needs.
The Purchase Cycle:
Before diving into keyword research, understanding the “Purchase Cycle” is essential. It involves stages like Attention, Interest, Desire, and Action. Effective keyword research focuses on the Action stage, where customers are ready to make a purchase.
Think Like Your Customer:
Imagine you’re a real estate agent in Los Angeles, a competitive market. Instead of competing for broad terms like “Los Angeles Real Estate,” consider keywords that address specific needs further along in the purchase cycle. For example:
- Search Term: “Real estate” (Too broad)
- Search Term: “Los Angeles real estate” (Still broad)
- Search Term: “Real estate agent in Los Angeles” (Narrow and valuable)
By targeting keywords aligned with the purchase cycle, you can tap into overlooked opportunities.
To gauge competition for a keyword, check the Title tags of search results. Use Google to see how many websites have the exact keyword phrase in their Title tags:
- intitle:”real estate” (Over 59 million pages)
- intitle:”Los Angeles real estate” (25,000 pages)
- intitle:”Real estate agent in Los Angeles” (57 results, only 7 domains listed)
The last keyword has significantly lower competition, making it a prime opportunity for a new real estate agent to rank and attract highly qualified traffic.
Action Words Matter:
Action words like “Buy,” “Purchase,” “Lowest price,” and “Free shipping” signal customers in the purchase phase. Including these in your keywords can lead to highly targeted traffic. For instance:
- intitle:”Buy Nvidia GeForce 6800″ (3 sites)
- intitle:”Purchase Nvidia GeForce 6800″ (0 sites)
- intitle:”Lowest price Nvidia GeForce 6800″ (0 sites)
Understanding your customer’s behavior and search patterns during the purchase cycle can uncover lucrative keyword opportunities.
Keyword Research Steps:
Step 1 – Logs: Examine your website’s logs to identify niche keyword phrases used by your audience in search engines. These can be a goldmine of insights into your customers’ needs.
Step 2 – Competition: Analyze your competitors’ keywords in their Title tags, meta tags, and content. They might be missing out on opportunities you can seize.
Step 3 – Keyword Tools: Utilize keyword research tools like SEO Book’s online keyword tool, GoodKeywords (a free desktop download based on Yahoo data), and Digital Point’s keyword suggestion tool. While these tools provide valuable insights, use them as guides rather than gospel.
- Consider hyphenated or potentially hyphenated words, as they can yield less competitive results. For example, “increase online traffic” versus “increase on-line traffic.”
- Incorporate slang or insider terminology where relevant. This can lead to keywords with lower competition.
- Some users type keyword phrases as one word, e.g., “hawaii condos.” Search engines treat these differently, offering unique results.
Remember, finding excellent keywords is just the first step. Proper on-page SEO and acquiring relevant links are often necessary to rank effectively. By following these steps, you can uncover a treasure trove of keywords and position your site to dominate the “Action” phase of the purchase cycle, offering minimal competition and maximum return on investment.
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Unearth Keyword Gold Mastering the Art of Keyword Research Best Guide 2023 – Unearth Keyword Gold Mastering the Art of Keyword Research Best Guide 2023 – Unearth Keyword Gold Mastering the Art of Keyword Research Best Guide 2023 – Unearth Keyword Gold Mastering the Art of Keyword Research Best Guide 2023 – Unearth Keyword Gold Mastering the Art of Keyword Research Best Guide 2023 – Unearth Keyword Gold Mastering the Art of Keyword Research Best Guide 2023 –